SMART Internet Marketing
building one to one communication
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Features - SMART Makes Internet Marketing Easy

Product Overview

“Flawless customer contact” means one-to-one connection between you and your customers’ needs.

Find out what your customers’ want. See which offers work and which don’t. Create incentives that build your list – continuously.

Integrated suite of tools: email newsletters and announcements to your customers, present surveys, run sweepstakes, and track the results of your online and offline marketing efforts using our easy-to-use suite of tools.

We do all the hard stuff.

No hardware or software necessary: We host the application at a state-of-the-art data center and take care of your internet bandwidth needs and all system maintenance. All you need is a browser and an Internet connection.

As we make it better, you get all the benefits—free.

New features/upgrades for free: Our subscription-based service includes future enhancements to our tools at no additional charge.

We built a technical powerhouse that keeps track of everything you need.

Common database: All of our tools are driven by a single high-performance database. Surveys can be emailed to email subscribers, sweepstakes can be used to sign up email subscribers, links can be embedded in email messages, etc.

We’re there when you need us.

Live customer service: Talk with a customer service representative over the web or by phone 8:00am - 5:00pm EST Monday through Friday. And you can send an email message anytime.

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SMART Email

We make the sign-up and confirmation automatic. Your list grows itself.

Simple setup: Add subscribers by placing our supplied opt-in form on your web site.
Double opt-in subscriber database: Our automated system builds and manages your subscriber list without the need for manual upkeep.

You get a simple "anyone can do it" way to make changes.

Manage subscriber data: Robust data management tools give you the ability to update and modify data without the need for complex database tools.

Put your mind at ease.

Mailing reminders: Create reminders to let you know when mailings are scheduled. Reminders can be sent directly to the people responsible for content.

Even when your subscribers remove themselves, you keep the important survey data.

Automated unsubscribe: Users can remove themselves from your mailing list at any time with no loss of data.

Send your messages in plain text or with graphics. Let your subscribers get them the way they like them.

HTML support: Send text and HTML email featuring graphic rich interactive content.
email based preview: Send yourself test messages to review in your email software before sending to your entire list.

What if you want to send a memo to only the people who joined your list last month? Or what if you want to upsell to your current customers?

Filtered lists: Dynamically create targeted mailing lists using filters. Filters give you the ability to select segments of your lists based on any field in the database.

You can make your messages look just like your website—a consistent look and feel.

Seamless integration: All confirmation pages and messages sent by SMART can be customized to match your existing web pages.

Find out who--and how many—responded to a given offer or ad.

Response tracking: Trackable links allow you to measure the results of your emailings.

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SMART Survey

We make it easy. It’s all built-in. And Smart Surveys make your customer connections pinpoint precise.

Wizard based setup: Create new surveys in minutes with our easy to use step-by-step creation process.
Distribute to your email lists: SMART Survey is integrated with SMART email so you can easily distribute surveys to your mailing lists.
Custom survey mailing list: Input names into a Survey mailing list to send a survey to a custom list.
Predefined templates: Create surveys from scratch or select from our predefined templates.

Looking for ideas on what to ask? Let us know; we’ll help.

Unlimited number of questions: Ask as many questions as you like.

Think of it this way: if you don’t really know your audience, you’re not really marketing.

Variety of question types: Select from a variety of question types including radio buttons, check boxes, text boxes, drop down lists, etc.

Consistent look and feel makes your message professional and trustworthy.

Custom headers and footers: Brand your surveys to look like your web site.

Get your information when you want it --- right now.

Real-time reporting: Results are immediately compiled and available through your web browser at any time during or after completion of your survey.

You can view reports in the way that you prefer.

Downloadable results: All data collected by SMART Survey can be downloaded in text format for easy import into Excel, Access or any other data management tool.

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SMART Sweepstakes

Create incentives for people to join your list or respond to special surveys. We make it easy.

Wizard based setup: Create new sweepstakes in minutes with our easy to use step-by-step creation process.

Double-opt in lists eliminate ‘spam’ potential, so they create trust among your subscribers.

Integrated with email lists: Include the ability to sign up for SMART email lists with double opt-in security.

Just like your surveys, your sweepstakes have the look and feel of your site.

Automatically limit entries: Set limitations on entries (once per day, week month, etc).
Variety of question types: Select from a variety of question types including radio buttons, check boxes, text boxes, drop down lists, etc.
Custom headers and footers: Brand your sweepstakes to look like your web site.
Real-time reporting: Results are immediately compiled and available through your web browser at any time during or after completion of your sweepstakes.
Downloadable results: All data collected by SMART Sweepstakes can be downloaded in text format for easy import into Excel, Access or any other data management tool.
Auto date schedule: Automatically end your sweepstakes on the date you define.

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SMART Tracking

Who and how many respond to your ads or offers? Find out.

Track offline and online marketing results: Create custom URLs for any marketing pieces and track your online response.

Dynamic links are like gates. When your customers pass through, we keep count.

Browser based management: Dynamic URLs are created through your web browser, no need to distract your IT department.

You’ll see exactly what percentage of your list responded to your ads, and how much you paid per response.

Point anywhere on the web: Links can point to any page on the Internet.
Select your own subdomain: Many of our customers use http://go.domainname.com, but you can select any subdomain you wish.
Auto calculates response rate and costs: By entering number of impressions and overall costs, online reporting displays percent response and cost per impression.

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